Our client needed a way to include variable data in their books in order to collect and disperse information through a web based platform, thus personalising the product.
However, with a limited budget provided and commercial constraints this proved to be difficult. Our solution was to include a 16 digit variable data code on the inside cover of each book which can be traced. Each code would be covered with a scratch-off foil and is individual to the owner of the book.
To create the foil, we decided to bring the process in-house. Normally this process is created using latex, however, after many trials we developed a foil that can be applied using normal methods and scratched off without damaging the print underneath in our own factory. This solution was only offered to the client by CPI Books. This solution allowed the book to be truly personalised.
Since its application, this process has been applied to a wide range of products for the client who is delighted with the results and the data capture the personalisation enables.
Words from the client:
“We approached CPI to help us solve the problem of providing secure data for our customers in their books. We needed to provide a unique variable code that could be made secure with scratch off panel. CPI provided us with a solution that has enabled us to fulfil this need and provide the right product to our customers.”