CPI has printed the 2014 Man Booker prize winning book The Narrow Road to the Deep North’, delivering 80,000 copies within 72 hours.
A tightly orchestrated manufacturing and distribution operation was launched at 10pm on Tuesday, within minutes of the announcement of the winner, Richard Flanagan’s ‘savagely beautiful’ novel published by Chatto & Windus (Penguin Random House Group).
New ‘winner’ jackets were printed and debossed overnight by CPI White Quill while the text was printed and bound at CPI Books in Chatham. Manufacturing continued through Wednesday and Thursday, with finished books being despatched in the early hours of Friday morning. In addition to bulk deliveries to distribution centres, CPI coordinated deliveries direct to over 30 individual bookshops – stretching from Truro to St Andrews – to ensure sales were maximised.
Neil Bradford, Divisional Production Director for Cornerstone and Vintage Divisions at Penguin Random House UK, said: “We knew that CPI would rise to the challenge having worked miracles during the period when the phenomenal Fifty Shades of Grey dominated the best-seller charts around the world. The CPI Croydon and Chatham factories leapt into action the moment that the winning book was announced. I cannot praise CPI’s commitment and professionalism enough. CPI’s contribution is critical to success of this wonderful book and will continue to be all the way through to Christmas.”
Earlier this year CPI expanded its hardback book manufacturing operation, increasing its Trade hardback capacity by 50% as part of its £23million investment programme with the installation of new Kolbus case-making, blocking and casing-in equipment.
CPI also printed last year’s Man Booker winner, The Luminaries (Granta) as well as this year’s Baileys Prize winner A Girl is a Half-formed Thing (Faber and Faber).